I think this missile has specific targets, for example supply bases in the Pacific or Atlantic Ocean. Using an ICBM to destroy a small island is too expensive, and since there is a desire to destroy it, it is therefore likely that using a cruise missile makes economic sense. There can't be strong air defenses there, especially against a cruise missile that, until now, did not exist. This could seriously disrupt the resupply of American forces, making it easier to conduct military operations in Eurasia. By the way, I read an interesting idea here that perhaps it is a tool to finish off military bases in North America, because it is unlikely anyone would expect another strike about ten hours after the start of World War III, when most detection systems would probably already be out of service. And to blanket the whole coastline with air-defense systems would be expensive even for the Pentagon, because there is no expected flight trajectory and there cannot be one — a strike could be launched from anywhere, including through Mexico. On the other hand, the device is rather unique and I don't think this missile will be cheap; its price might be comparable to a ballistic missile like an "Oreshnik" based somewhere in Kamchatka. Maybe simply producing more ballistic missiles would be cheaper, considering mass production and concentrating resources in one direction. In short — whether this makes sense, only history will tell.