But in the entertainment industry, the
Pandora’s box of AI has likely already been unleashed. Behind closed doors, most corners of production, from writers’ rooms to VFX departments, have embraced generative AI tools. For every project that has faced blowback for using AI in some part of the production pipeline, there are dozens more that have quietly adopted the technology.
“There are tons of people who are using AI, but they can’t admit it publicly because you still need artists for a lot of work and they’re going to turn against you,” says David Stripinis, a VFX industry veteran who has worked on
Avatar,
Man of Steel and Marvel titles. “Right now, it’s a PR problem more than a tech problem.”