In December 1980, 60 Minutes reported that the small army-style "CJ" Jeep was dangerously apt to roll over--not only in emergencies but "even in routine road circumstances at relatively low speeds." A Jeep is shown crashing. "We'll get to precisely what the conditions were that made that single-car accident happen in a moment," promises Morley Safer.
The footage, it seems, is of tests run by the Insurance Institute for Highway Safety and was produced in collaboration with a CBS film crew. It shows Jeeps going through what appear from a distance to be standard maneuvers. Safer describes the first. "It is something called a J-turn: a fairly gentle right-hand turn that a driver might make if he was going into a parking lot." The Jeep flips over. Safer concedes that "it does not happen every time," and a good thing too, since if it did the nation's parking lots would be cluttered with overturned Jeeps spinning their wheels helplessly like so many ladybugs.
The camera then shows a second test run, "an evasive maneuver, as if the driver is trying to avoid something on the road." An unwanted object is shown obstructing a roadway, lending a you-are-there touch. "The driver would pull out of his lane to the left, go around the obstacle, then pull back to the right into his lane," explains Safer. The Jeep flips over again. Dummy occupants, outfitted in plaid shirts and farmer caps, tumble out to their doom.
Now by this point even trusting viewers might have felt a gnawing canker of doubt. Jeeps may be awkward, hard-to-control vehicles, but do they really do that? After all, skillful stunt drivers can tip over many sorts of vehicles on purpose. Chrysler/AMC, which makes the Jeep, sends out a tape in which this trick is performed on various stock cars and trucks, including a Toyota Corolla, a Ford Bronco, and a Datsun 4 x 4 pickup.
Tantalizingly, Safer seems to share or at least foresee these same doubts. He chats with two guests from the Insurance Institute. "I'm trying to think of some of the things that AMC would accuse you of doing if they were here watching these tests along with us. For example, putting the vehicle through the sort of turns and the sort of stresses that it just would never be put through in normal real-world driving on the road." The guests are reassuring, if that is the right word: yes, the test conditions "do occur in the real world," at least "in panic situations." AMC, for its part, is quoted as saying it suspects the tests of being "contrived to make the Jeep turn over." But the detail stops there.
Too bad. Viewers might have profited by knowing, for example, that testers had to put the Jeeps through 435 runs to get 8 rollovers. A single vehicle was put through 201 runs and accounted for 4 of the rollovers. Make a car skid repeatedly, Chrysler says, and you predictably degrade tire tread and other key safety margins.
