Britain's chicken king says the 20-year binge on cheap food is over

jstar

ACCESS: Secret
Joined
Oct 12, 2007
Messages
224
Reaction score
142

edwest2

ACCESS: Top Secret
Joined
Nov 9, 2007
Messages
2,158
Reaction score
1,362
And I will see to it that they get a stern talking to. Of all the hyperbolic rubbish, I'll [deleted due to lack of restraint rule]
 

zen

ACCESS: Top Secret
Senior Member
Joined
Jul 15, 2007
Messages
2,733
Reaction score
1,450
My favourite panic was when I was a child. Salt....

Think about a panic buyout of supermarket salt because someone suggested the UK was running out.
 

Flyaway

ACCESS: Above Top Secret
Senior Member
Joined
Jan 21, 2015
Messages
6,842
Reaction score
5,841
Health wise people probably should be eating less cheap mass produced chicken, but thats easy to say and harder to do if you have very little money coming in.
 

Hood

ACCESS: Top Secret
Staff member
Senior Member
Joined
Sep 6, 2006
Messages
2,608
Reaction score
3,067
Didn't Bernard Matthews used to be the Turkey King?
Maybe there is an aristocracy of poultry?
 

zen

ACCESS: Top Secret
Senior Member
Joined
Jul 15, 2007
Messages
2,733
Reaction score
1,450

edwest2

ACCESS: Top Secret
Joined
Nov 9, 2007
Messages
2,158
Reaction score
1,362
I am seeing too many cases where emotional adjectives are being added to headlines so people will click on the article. This is about money, meaning ad dollars. The more people who click, the more the outlet can charge for ads.
 

edwest2

ACCESS: Top Secret
Joined
Nov 9, 2007
Messages
2,158
Reaction score
1,362
Health wise people probably should be eating less cheap mass produced chicken, but thats easy to say and harder to do if you have very little money coming in.

In the case of the homeless, when someone gives them a little money, they walk over to the nearest fast-food outlet.
 

drejr

ACCESS: Secret
Joined
Mar 28, 2011
Messages
248
Reaction score
225
I am seeing too many cases where emotional adjectives are being added to headlines so people will click on the article. This is about money, meaning ad dollars. The more people who click, the more the outlet can charge for ads.

Yes, the purpose of headlines is and always has been to get you to read articles with attention-grabbing phrases so newspapers can make money to pay for their operations and make a profit.

Is "chicken king" really emotional? The guy's been called that for years and years because he's the biggest chicken producer in the UK. I suppose Abe Froman had a similar situation in Chicago.
 

edwest2

ACCESS: Top Secret
Joined
Nov 9, 2007
Messages
2,158
Reaction score
1,362
I am seeing too many cases where emotional adjectives are being added to headlines so people will click on the article. This is about money, meaning ad dollars. The more people who click, the more the outlet can charge for ads.

Yes, the purpose of headlines is and always has been to get you to read articles with attention-grabbing phrases so newspapers can make money to pay for their operations and make a profit.

Is "chicken king" really emotional? The guy's been called that for years and years because he's the biggest chicken producer in the UK. I suppose Abe Froman had a similar situation in Chicago.

It depends on the audience. In the UK, that's how this person is known. In the U.S., no. "Chicken king" is a fanciful term and since I am a working editor, I understand how certain word combinations can cause a certain response.
 

drejr

ACCESS: Secret
Joined
Mar 28, 2011
Messages
248
Reaction score
225
In the UK, that's how this person is known. In the U.S., no. "Chicken king" is a fanciful term and since I am a working editor, I understand how certain word combinations can cause a certain response.

xfyAmNv.png


Perhaps Reuters, an international news agency headquartered in London, should carefully rewrite all its headlines in the "UK" section to avoid exposing US readers to overly-emotional fanciful language like "chicken king."

My editor always told me the purpose of of a headline was to draw people into the story with interesting language and he'd been in newspapers for like 50 years.

Anyway it obviously worked because you're sharing the article on a forum for even more clicks.
 
Last edited:

edwest2

ACCESS: Top Secret
Joined
Nov 9, 2007
Messages
2,158
Reaction score
1,362
In the UK, that's how this person is known. In the U.S., no. "Chicken king" is a fanciful term and since I am a working editor, I understand how certain word combinations can cause a certain response.

xfyAmNv.png


Perhaps Reuters, an international news agency headquartered in London, should carefully rewrite all its headlines in the "UK" section to avoid exposing US readers to overly-emotional fanciful language like "chicken king."

My editor always told me the purpose of of a headline was to draw people into the story with interesting language and he'd been in newspapers for like 50 years.

Anyway it obviously worked because you're sharing the article on a forum for even more clicks.

Yes, there should be separate headlines for separate audiences. A friend of mine was in the newspaper business for many years. I have been in publishing for 40 +. It is clear that UK sensibilities are generally different from those in the U.S. I'm not English, but I play one on the internet.
 

Justo Miranda

ACCESS: Above Top Secret
Senior Member
Joined
Dec 2, 2007
Messages
5,169
Reaction score
4,340
Website
www.amazon.com
That would be a good opportunity for scientists investigating how to duplicate in the laboratory the process of photosynthesis to create artificial foods from sunlight... remember the fracking.:)
 

DWG

ACCESS: Top Secret
Joined
Feb 11, 2007
Messages
1,509
Reaction score
1,705
Health wise people probably should be eating less cheap mass produced chicken, but thats easy to say and harder to do if you have very little money coming in.

In the case of the homeless, when someone gives them a little money, they walk over to the nearest fast-food outlet.
That's one of the issues of being homeless, lack of access to cooking facilities. Which means you're stuck with whatever is open on the high street. A lot of criticism of fast food fails to consider related issues.
 

Similar threads

Top