yeah, so far the western consensus is that it is an f-35 copy and that it came too late. That it will get eaten for lunch by f-35s.
If that comment refers to number of sales around the world - I find it very strange. There is going to be extremely limited overlap, market wise, for those two planes.
Countries that might find a fighter with the specifications like LTS interesting are countries that will not be buying Russian gear.
Also, a lot of countries that might want the F-35 will not be able to afford it. Not to mention there's a subsection of countries that the US will simply not export the F-35 to.
So, the countries that might really see both the F-35 and LTS on an official offer are going to be limited to just a few. India, probably. (even though with the US threats to India over S-400, that too isn't 100% sure) Perhaps Egypt or UAE. (The US was sending mixed signals to UAE on F-35. Right now the sale seems to be on but we'll see if that changes now) I don't know if there's any other country that might see both planes have in the running. Turkey maybe, but I somehow don't see the US offering F-35 again without some serious geopolitical changes there.
The real competition to LTS, providing its development goes through, will be Chinese planes and locally developed planes. Maybe the Turkish fighter, the Indian fighters, Indonesian KFX and so on. Chinese will likely have the FC-31 on offer finally, though it remains to be seen if that will be too expensive for most. And perhaps even some future J-10 variant might be somewhat competitive.