The group of "artist" is now selling them online. You can have your own in your backyard or facing you while in your more primitive moments for a hanfull of thousand dollars via Amazon...
It reminds me of the advertising for "out of here" (Armageddon) a long while ago with the hoardings changing every day as a count down. Instead of telling people what, make them find out/want to find more. Very simple psychology method.
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