Britain's chicken king says the 20-year binge on cheap food is over

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edwest4

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"chicken king"? "binge"? Who writes this nonsense?

www.reuters.com

Britain's chicken king says the 20-year binge on cheap food is over

Britain's 20-year binge on cheap food is coming to an end and food price inflation could hit double digits due to a tidal wave of soaring costs that are crashing through the supply chain, Britain’s biggest chicken producer said.
www.reuters.com www.reuters.com
 
And I will see to it that they get a stern talking to. Of all the hyperbolic rubbish, I'll [deleted due to lack of restraint rule]
 
My favourite panic was when I was a child. Salt....

Think about a panic buyout of supermarket salt because someone suggested the UK was running out.
 
Health wise people probably should be eating less cheap mass produced chicken, but thats easy to say and harder to do if you have very little money coming in.
 
Didn't Bernard Matthews used to be the Turkey King?
Maybe there is an aristocracy of poultry?
 
I am seeing too many cases where emotional adjectives are being added to headlines so people will click on the article. This is about money, meaning ad dollars. The more people who click, the more the outlet can charge for ads.
 
Flyaway said:
Health wise people probably should be eating less cheap mass produced chicken, but thats easy to say and harder to do if you have very little money coming in.
Click to expand...

In the case of the homeless, when someone gives them a little money, they walk over to the nearest fast-food outlet.
 
edwest2 said:
I am seeing too many cases where emotional adjectives are being added to headlines so people will click on the article. This is about money, meaning ad dollars. The more people who click, the more the outlet can charge for ads.
Click to expand...

Yes, the purpose of headlines is and always has been to get you to read articles with attention-grabbing phrases so newspapers can make money to pay for their operations and make a profit.

Is "chicken king" really emotional? The guy's been called that for years and years because he's the biggest chicken producer in the UK. I suppose Abe Froman had a similar situation in Chicago.
 
drejr said:
edwest2 said:
I am seeing too many cases where emotional adjectives are being added to headlines so people will click on the article. This is about money, meaning ad dollars. The more people who click, the more the outlet can charge for ads.
Click to expand...

Yes, the purpose of headlines is and always has been to get you to read articles with attention-grabbing phrases so newspapers can make money to pay for their operations and make a profit.

Is "chicken king" really emotional? The guy's been called that for years and years because he's the biggest chicken producer in the UK. I suppose Abe Froman had a similar situation in Chicago.
Click to expand...

It depends on the audience. In the UK, that's how this person is known. In the U.S., no. "Chicken king" is a fanciful term and since I am a working editor, I understand how certain word combinations can cause a certain response.
 
edwest2 said:
In the UK, that's how this person is known. In the U.S., no. "Chicken king" is a fanciful term and since I am a working editor, I understand how certain word combinations can cause a certain response.
Click to expand...

xfyAmNv.png


Perhaps Reuters, an international news agency headquartered in London, should carefully rewrite all its headlines in the "UK" section to avoid exposing US readers to overly-emotional fanciful language like "chicken king."

My editor always told me the purpose of of a headline was to draw people into the story with interesting language and he'd been in newspapers for like 50 years.

Anyway it obviously worked because you're sharing the article on a forum for even more clicks.
 
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drejr said:
edwest2 said:
In the UK, that's how this person is known. In the U.S., no. "Chicken king" is a fanciful term and since I am a working editor, I understand how certain word combinations can cause a certain response.
Click to expand...

xfyAmNv.png


Perhaps Reuters, an international news agency headquartered in London, should carefully rewrite all its headlines in the "UK" section to avoid exposing US readers to overly-emotional fanciful language like "chicken king."

My editor always told me the purpose of of a headline was to draw people into the story with interesting language and he'd been in newspapers for like 50 years.

Anyway it obviously worked because you're sharing the article on a forum for even more clicks.
Click to expand...

Yes, there should be separate headlines for separate audiences. A friend of mine was in the newspaper business for many years. I have been in publishing for 40 +. It is clear that UK sensibilities are generally different from those in the U.S. I'm not English, but I play one on the internet.
 
That would be a good opportunity for scientists investigating how to duplicate in the laboratory the process of photosynthesis to create artificial foods from sunlight... remember the fracking.:)
 
edwest2 said:
Flyaway said:
Health wise people probably should be eating less cheap mass produced chicken, but thats easy to say and harder to do if you have very little money coming in.
Click to expand...

In the case of the homeless, when someone gives them a little money, they walk over to the nearest fast-food outlet.
Click to expand...
That's one of the issues of being homeless, lack of access to cooking facilities. Which means you're stuck with whatever is open on the high street. A lot of criticism of fast food fails to consider related issues.
 

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