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New Bell Helicopter logo and name

Triton

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AVIATION PIONEER BELL HELICOPTER REBRANDS TO “BELL”, REFLECTING EXPANDED VISION FOR THE FUTURE
INDUSTRY LEADER IN ADVANCED TECHNOLOGY AND INNOVATION MODERNIZES ITS IDENTITY
22 February 2018

Source:
http://news.bellhelicopter.com/en-US/164199-aviation-pioneer-bell-helicopter-rebrands-to-bell-reflecting-expanded-vision-for-the-future

Fort Worth, Texas (February 22, 2018) - Bell Helicopter, a Textron Inc. (NYSE: TXT) company and major global aircraft manufacturer, revealed today it has rebranded to be known as simply “Bell.” The new brand strategy and modernized logo are rooted in the company’s focus on innovation and customer experience. Bell will roll out the rebrand over the next year.

“BELL HAS ALWAYS BEEN ABOUT MORE THAN JUST HELICOPTERS. OUR TEAM HAS SPENT THE PAST 80 YEARS PUSHING THE BOUNDARIES OF FLIGHT, AND NOW WE WILL ACCURATELY REFLECT THAT QUEST,” SAID PRESIDENT AND CEO MITCH SNYDER. “THE LOOK CAPTURES OUR INNOVATIVE SPIRIT WITHOUT DETRACTING FROM OUR CORE MISSION OF PROVIDING SAFE AND UNSURPASSED EXPERIENCES TO OUR CUSTOMERS.”

The most notable update, aside from its brand name change, is a new logo. Bell wanted to highlight the tenacious pursuit of flight with its depiction of a dragonfly, while grounding the logo with a shield to illustrate the company’s stellar reputation in reliability and quality. “The dragonfly can take off and land wherever it wants, fly quickly and efficiently in any direction, and hover at will. It represents the mastery of flight, something Bell strives to achieve,” added Snyder.

Bell teamed up with FutureBrand, a global strategic brand and design consultancy, to complete its first rebranding since Textron Inc. purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. The process, which began in the summer of 2017, helped refocus the company’s communications to more accurately reflect how employees go above and beyond to bring the experience of flight to customers.

“This rebrand is not just about a new logo,” said Snyder. “We chose to do this because we see ourselves at the forefront of technology. We believe this refresh embodies the idea that we can make the vertical dimension more accessible.”
 

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yasotay

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I am putting this here because there does not seem to be a thread for Bell nifty ideas in the 21st Century. Doubt it is anything other than an idea that Bell put into a promotional video to show young engineers designing exciting new helicopters, but... An amalgam of the FX001 and the electric tail rotor scheme?

My guess - single rotor, single pilot, 12 seats.
 

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Dynoman

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A little video on the electrically distributed anti-torque concept. I'm still trying to understand the FCX-001's electric boom system. How are the electric motors and fans configured in the tail boom?

View: https://www.youtube.com/watch?v=-OXzxJ_Ig5g

BTW, in keeping with the thread: I like the Bell logo. It alludes to the notion that the concepts found in nature can be an inspiration for technological innovation.
 
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yasotay

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A little video on the electrically distributed anti-torque concept. I'm still trying to understand the FCX-001's electric boom system. How are the electric motors and fans configured in the tail boom?

View: https://www.youtube.com/watch?v=-OXzxJ_Ig5g

BTW, in keeping with the thread: I like the Bell logo. It alludes to the notion that the concepts found in nature can be an inspiration for technological innovation.
I think Bell is still trying to figure out the FCX-001 electric boom as well. Although, with two major military programs in the work, 525 certification ongoing, and Nexus still having some level of significance, I suspect the FCX project is a bit of a back room project at the moment.
 
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